In addition to the quotes from commercials and Super Bowl announcers, many of the most memorable quotes come from the participating athletes themselves, either in comments made during Super Bowl media day and as reactions to the game. Perhaps most notably, prior to Super Bowl XXII, one reporter asked Washington Redskins quarterback Doug Williams how long he'd "been a black quarterback." Julie Brown made her own memorable quote prior to Super Bowl XXVIII when she asked then-Dallas Cowboys running back Emmitt Smith what he was going to wear to the Super Bowl that Sunday.

Many choose to tune into live coverage of Super Bowl media day waiting for a reporter or athlete to misspeak. Similarly, many of the players will offer their predictions about the game, such as the notorious Joe Namath "guarantee" to win Super Bowl III in 1969. Namath not only led the New York Jets over the Baltimore Colts for the 16-7 win, but he also took home the Super Bowl MVP award.

As the game has such prominence around the world, many quotes from the commercials, announcers and players become household slogans for years and months to come.

• Joe Namath, New York Jets quarterback (Super Bowl III):
  • "We're going to win on Sunday. I guarantee it."http://msn.foxsports.com/nfl/story/3264720

• A reporter to Doug Williams, Washington Redskins quarterback (Super Bowl XXII):
  • "How long have you been a black quarterback?"http://msn.foxsports.com/nfl/story/3264720

• Eli Manning, New York Giants quarterback on Joe Namath:
  • "Joe Namath was a great, confident man. That was then, this is now. I am not going to guarantee anything."http://49ers.pressdemocrat.com/default.asp?item=737487

• Duane Thomas, Dallas Cowboys quarterback (Super Bowl VI):
  • "If it's the ultimate game, how come they're playing it again next year?"http://sportsillustrated.cnn.com/multimedia/photo_gallery/0701/gallery.NFL.bestSBquotes/content.1.html

• Ernie Holmes, Pittsburgh Steelers defensive tackle, on Super Bowl X in Miami:
  • "I'll be glad to leave here. I feel like eating palm trees. I don't like this place. It's for people with arthritis. They come here to play golf and to die."http://sportsillustrated.cnn.com/multimedia/photo_gallery/0701/gallery.NFL.bestSBquotes/content.1.html

• Julie Brown to Emmitt Smith, Dallas Cowboys running back (Super Bowl XXVIII):
  • "What are you going to wear in the game Sunday?"http://www.grinningplanet.com/funny-quotes/superbowl-quotes-funny.htm

• Bill Peterson, football coach:
  • "Men, I want you just thinking of one word all season. One word and one word only: Super Bowl."http://www.grinningplanet.com/funny-quotes/superbowl-quotes-funny.htm

• Tom Coughlin, New York Giants Head Coach:
  • "We have taken precautions. The medical people have done the best they can to distribute some medicine, if you will, in advance of the plane trip out there. Hopefully the guys are rested enough that this will not be an issue."http://www.patriots.com/news/index.cfm?ac=latestnewsdetail&pid=30587&pcid=47

• Safety Rodney Harrison, on Randy Moss' play:
  • "It's not about catches and stats...It's all about wining. Coach Belichick, whether you're a free agent, a draft pick or a guy that's been here for five [or] eight years, he tells you [to] check your ego at the door, and that's what Randy's been doing."http://www.giants.com/news/eisen/story.asp?story_id=26837

• Amani Toomer, New York Giants wide receiver:
  • "My first Super Bowl I was real giddy...I'll be honest with you, I was just happy to be around. Now just to get off the plane and see all of the cameras, I'm just focused on the game and what we have to do in order to beat the Patriots."http://www.faniq.com/poll_results.php?poll_id=173238

• Thomas "Hollywood" Henderson, Dallas Cowboys linebacker (Super Bowl XIII):
  • "Terry Bradshaw couldn't spell 'cat' if you spotted him the 'C' and the 'A.'"http://www.faniq.com/poll_results.php?poll_id=173238

• Matt Millen, Raiders linebacker (after learning the Redskins' OG Russ Grimm said he'd 'run over his own mother to win the Super Bowl') (Super Bowl XVIII):
  • "I'd run over Russ Grimm's mother to win the Super Bowl, too."http://www.usatoday.com/news/top25-quotes.htm

• Verne Lundquist, then Dallas Cowboys play-by-play man (Super Bowl XIII):
  • "Staubach back to pass, throws into the end zone... caught, touchdown, DROPPED! Dropped in the end zone, Jackie Smith all by himself... bless his heart he's got to be the sickest man in America, Jackie was so wide open in the end zone it was incredible...and he could not hang onto the ball.'"http://en.wikipedia.org/wiki/Verne_Lundquist#Memorable_calls

• Jim Gordon, New York Giants announcer', (Super Bowl XXV):
  • ""Snap. Spot. In the air, it's got the distance, it is.... NO GOOD! Giants win!"http://en.wikipedia.org/wiki/Super_Bowl_25#Quotes_from_the_Super_Bowl