Super Bowl Commercials are aired between quarters during the Super Bowl, the championship game of the National Football League (NFL). The Super Bowl is the final match of the professional American football season. http://www.nfl.com/superbowl/45 The match is combined with performances by many singers and musicians during the pre-game and halftime ceremonies.http://www.nfl.com/superbowl/history/entertainment
The television broadcast rights are rotated over three major American television networks: CBS, Fox, and NBC. Commercials shown during the Super Bowl live broadcast are the most expensive ad spots of the year. This has led to companies developing their most expensive commercials for the event.
Banned Ads and Super Bowl Advertizing Costs
In recent years, increasing emphasis has been put on commercials that are absent from the live broadcast, whether banned or for other reasons. Even though these commercials don't get broadcast, they are often discussed on blogs and news sites, often being shown through other sources. Some rejected commercials have gotten more attention than aired commercials due to their controversy and risque subject matter.
Viewership for Superbowl XLV is estimated at 95-million. The game will air on Fox on February 6, 2011, with a start time planned for 6pm EST. The game's 30-second ad slots were reportedly sold for $2.8-$3 million each, with some companies purchasing as many as 5 ad slots. This year's ads will also demonstrate the increasing economy for auto-manufacturers, as 25% of all slots were purchased by car companies. http://www.reuters.com/article/idUSTRE70D6QL20110114
2011 Super Bowl Commercial Pages
Cindy Crawford Pepsi Super Bowl Ad
A classic Super Bowl ad by Pepsi features Cindy Crawford. The commercial focuses on the new can designs of both Pepsi and Diet Pepsi, as two young boys admire the can over Cindy Crawford, who has just purchased a drink.
Classic Apple Super Bowl Ad (1984)
A Super Bowl Ad shown in 1984, by Apple computers, runs 60 seconds in length - double that of the current standard ad spot length. That year, during Super Bowl XVII, Apple introduced the Macintosh computer. The ad uses George Orwell's novel 1984 to explain how its computer will be new and different.
McDonalds commercial
References
Fast Facts
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Will air
February 6, 2011 -
Time
Starts at 6 p.m. ET -
Ads
8 car companies, among others
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Expected viewership
95 million
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30 second ad cost
$2.8-$3 million each.
