Several high profile Super Bowl advertisers were reluctant to buy advertising space for the 2009 game due to the financial crisis. General Motors and FedEx are two companies that did not advertise during the 2009 game, despite being two of the top 5 advertisers in the last ten years.The Wall Street Journal: Tough Times Complicate the Case for ...Super Bowl Ads (November 11, 2008)
Super Bowl Commercials in 3D
Several advertisers used 3D to make their Super Bowl commercials stand out in 2009. DreamWorks presented a trailer for their upcoming movie Monsters vs. Aliens in 3D, while PepsiCo. aired a 3D ad for their SoBe Life Water entitled "Lizard Lake". Official Super Bowl 43 3D glasses were available for free at SoBe displays in grocery stores nationwide.I4U News: Super Bowl 3D Glasses... (January 23, 2009)
References
Fast Facts
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Super Bowl is the annual National Football League championship
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The Super Bowl XLIII aired on NBC in February 2009
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Two 3D commercials aired during Super Bowl 43I4U News: Super Bowl 3D Glasses... (January 23, 2009)
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Due to the difficult economic climate, advertiser MillerCoors has opted to run one-second adsL.A. Times: Super Bowl commercials... (January 21, 2009)
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An ad in the Official Super Bowl Guide, distributed at games and sold at newstands, by the Web site AshleyMadison.com has raised controversy
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PETA released an ad which NBC deemed too racy for air.
