Sunsilk is a brand of women's hair care products that is manufactured by Unilever. They have developed a line of hair care products to help manage specific problems with hair, be it too flat, too poofy or frizzy.
Viral Video Campaign
In 2007, a video was placed on YouTube showcasing a bride who was unhappy with her hair style and begins screaming and then cuts off all of her hair. The video was shot from the perspective of a bridesmaid assisting her. The video became popular online and had more than 2.8 million views. It was then announced that the video was actually a video campaign for Sunsilk. The video was soon removed from the site.
References
Fast Facts
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Launched
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Available in over 50 countries
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2008
Aired a Super Bowl Ad that featured Madonna and Marilyn Monroe
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Product lines include Anti-Flat, Anti-Poof, Hydra TLC, Straighten-Up, De-Frizz, No Major Issues, ThermaShine, Beyond Brunette Color Boost and Blonde Bombshell
