Longtime New York television anchor Sue Simmons has apologized for using a curse word during a live tease for WNBC-TV's 11p.m. news on May 12, 2008.

Simmons' snafu came as she teased a story on rising grocery store prices. When the video abruptly switched to footage from a different story, Simmons can be overheard off-camera exclaiming "what the **** are you doing?"

During the station's newscast just minutes later, the 64-year-old Simmons apologized to viewers, saying she had "made a mistake." A spokesperson for WNBC said there would be no further comment on the incident.

"I have to acknowledge an unfortunate incident. I used a word that many people find offensive. It was a mistake I made and I'm truly sorry."— Sue Simmons

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