Stop The Bullets Kill The Gun

Categories: Videos | Internet Zeitgeist
  • Stop the Bullets, Kill the Gun is a public service announcement against gun violence brought to you by the UK radio station Choice FM. The video, produced by UK ad conglomerate Abbott Mead Vickers BBDO, uses slow motion photography to show the effects of bullets as they pass through inanimate objects.Brand Republic: Choice FM Targets Notting Hill with Gun Ad
  • Stop the Bullets, Kill the Gun Video Summary

    Classical music plays in the background as bullets fly in slow-motion through a series of inanimate objects. The first object, a brown egg, explodes from the force of the bullet and is replaced in turn with a tall glass of milk, a shiny red apple, a bottle of ketchup, a water bottle, and a beautiful watermelon. In the final frame the bullet speeds toward the head of a young boy, but at the last moment dissolves into the words, "Stop the Bullets. Kill the Gun."
  • Stop the Bullets, Kill the Gun Related Quotes

    "In the end gun violence destroys young lives and showing this ad during the summer months will hopefully put this message in the forefront of young minds when they are confronted by peer pressure or conflict situations."—Ivor Etienne, Choice FM managing directorBrand Republic: Choice FM Targets Notting Hill with Gun Ad

    "Unlike Hollywood films, bullets don't leave perfectly clean symmetrical holes, they leave big gaping wounds in kids faces, bodies, arms and legs. If this little film makes just one kid think twice about picking up a gun, then it's a start."—Gary Walker and Huw Williams, AMV BBDO senior directorsBrand Republic: Choice FM Targets Notting Hill with Gun Ad

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