Steve Rubel

Steve Rubel is well known in the world of public relations. His blog, Micro Persuasion, focuses on integrating modern technology into the Public Relations field. When he was with the firm CooperKatz & Co. he helped businesses use blogs to promote their message. In the process he setup his own blog to catalog his experiences in the public relations industry.

"Although it's harder than it used to be to get noticed, startups can use blogging and other forms of technology to become part of the water cooler conversations that are relevant to their business. The key is not only to talk about your product/service but to connect to higher order themes that the community is talking about daily. Then you need to find a way to add value to that conversation in a meaningful way." Steve Rubel

• Current Projects:
  • Senior Vice President, The Me2 Revolution at Edelman
  • Columnist, Advertising Age (Read his articles here)
• Past Projects:
  • Executive, CooperKatz & Company

• Micro Persuasion: About Steve Rubel
• LinkedIn Profile: Steve Rubel

• Google News: Steve Rubel
• Folksonomy: Interview with Steve Rubel
  • "I've always been a net junkie and started reading blogs and RSS feeds around 2003...I was working at a small agency and saw an opportunity to get two of my clients blogging in early 2004. They had a lot of success with it. It helped them get more media coverage and from there I was hooked." (Steve Rubel)

• MediaPost Publications: "Edelman Boosts Blog Practice" (2006)
• Poynter Online: "The Blog-Only News Diet" (2004)