Although it was marked “Hold for release – Do not use”, the 2,500-word story reporting the death of Apple founder; Steve Jobs, was accidentally sent to thousands of Bloomberg News' corporate clients on August 28, 2008.
Steve Jobs' obituary was undergoing a routine update when it was posted on Bloomberg's external wire. The obituary was immediately deleted and a retraction was issued.Telegraph: Steve Jobs Obituary Published by Bloomberg (August 28, 2008)
Retraction Quotes
- "An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m.New York time today.The item was never meant for publication and has been retracted."—Bloomberg statementTelegraph: Steve Jobs Obituary Published by Bloomberg (August 28, 2008)
References
Fast Facts
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Fact:
Bloomberg business news wire was founded by New York mayor Michael Bloomberg
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2003
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Fact:
Among the people listed to contact upon Jobs' death are Al Gore and Jerry Brown, a California attorney generalGawker: Steve Jobs' Obituary (August 28, 2008)
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Fact:
It is a common practice for media organizations to update their pre-prepared obituaries of notable peopleTelegraph: Steve Jobs Obituary Published by Bloomberg (August 28, 2008)
