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Starbucks is the largest coffee chain in the world, with over 15,000 locations worldwide. Starbucks began as a local coffee retailer in Seattle, Washington, but soon expanded to introduce the coffee bar experience to mainstream America. Starbucks owns Seattle's Best Coffee and most Diedrich Coffee locations.
On April 29, 2009, Starbucks posted a 77-percent decline in second-quarter profits and a $25 million plunge in net income. In addition to the 6,000 layoffs and 300 store closings announced in January, the company plans another cutback: it will open only 20 new stores in 2009, which is less than a third the most recent estimate.The Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009) Bloomberg.com: Starbucks Profit Declines as Consumers Spend Less (April 29, 2009)
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Fast Facts
- Founded in 1971 in Seattle, Washington
- Stock name: SBUX
- Chairman: Howard Shultz
- Revenue: 7.786 billion (2006)
- Employees: 172,000 (2007)
- All employees are called "partners"
- Reported a 4th quarter profit loss of 97% in 2008The Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
- Revenue reportedly dropped from $158.5 million to $5.4 million in 2008's 4th quarterThe Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
- In late January of 2009, Starbucks announced that it would be cutting about 6,000 jobs by fall
- Approximately 350 of the 2009 job cuts will reportedly be head office positionsThe Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009)
- On March 3, 2009, Starbucks began selling instant coffee in Chicago and SeattleNPR: Will Starbucks' Via Be An Instant Success? (March 3, 2009)
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Beyond Coffee
As the brand has grown, so has Starbucks' cultural influence. Starbucks' entertainment division distributes music through the Hear Music brand and film through Starbucks Entertainment. 2006's Akeelah And The Bee was the first film released under the Starbucks Entertainment banner. -
Sizes
Starbucks popularized the inventive, if confusing, naming convention "tall, grande, and venti" to replace "small, medium, and large." Starbucks uses the distinctive language to evoke images of Italian coffee bars and to solidify brand identity.Strategic Management: Thompson and Strickland Starbucks Case StudyPerhaps incidentally, Starbucks 20-ounce drink size is called venti, which, in Italian, means twenty.Poynter Online: Tall, Grande, Venti: The Doc Decaffeinates -
Decaf Cutback
On January 28, 2009, after announcing 6,000 planned layoffs, the company announced that—in another attempt to cut costs—it would no longer be brewing decaf coffee every half hour after noon. Decaf would still be available in the afternoon for customers who requested it, although the brewing reportedly takes about four minutes.USA Today: Starbucks cuts back on its decaf (January 28, 2009) -
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Related Mahalo Pages
Starbucks Coupons | Starbucks Close 600 Stores | Starbucks News Archive | Coffee | Tea | How to Make a Frappuccino | Espresso Drinks | How to Make Good Coffee | Starbucks Closing | Starbucks Lawsuit | Akeelah And The Bee | Ice Cream | Michael Gates Gill | How Starbucks Saved My Life | Starbucks Tips | Chai Tea | How to Make Chai | William Morris Agency | Starbucks Free Pastry Day | Space Needle Deals
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Managed Since: 06/11/2009
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Managed Since: 06/11/2009
Views: 968
Money Earned: M$4.03
Page revenue is subject to change as we obtain data from our partners
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Official Site: Starbucks
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StarbucksUnion.org: IWW Starbucks Workers Union
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Wikipedia: Starbucks
en.wikipedia.org -
The Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores
seattletimes.nwsource.com (January 28, 2009) -
Starbucks Interactive Discussion: My Starbucks Idea
mystarbucksidea.force.com -
USA Today: Starbucks cuts back on its decaf
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YouTube Video: Starbucks: In the Beginning (Time: 1:04)
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Official Site: Starbucks
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Questions and Answers About Starbucks | View All | Ask a Question
View All Starbucks Questions (103) | Ask a QuestionWhats the best metaphor for starbucks? (15 Answers)A metaphor? How about: they paved paradise to put up a cheesy, overpriced independent-business-crushing coffee joint. Starbucks is like what happened to me this one time when I drank this ... read moreAre starbucks cards like gift cards that you use in starbucks? (2 Answers)Yes. You can purchase cards for just about anywhere, starbucks included. They come as a small card that resembles a credit card, and you can load them with whichever denomination ... read moreWhats the best thing to get at starbucks? (6 Answers)Caramel and rasberry Gin and tonic or a double double triple jack and coke. read more
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Starbucks on Amazon | View All
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Starbucks 16 Ounce Clear Insulated Tumbler - $25.95
The Starbucks Coffee offered its seasonal reusable clear double-wall insulated tumber again. This 16 oz. "Grande" insulated tumbler comes with a reusable green straw as well. You can save money on refills in most Starbucks locations. Ask yo...
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How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else - $13.00
Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. ...
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Starbucks Assortment - $29.95
A collection of some of Starbucks most popular items fills this lovely basket. Light and flavorful House Blend coffee is nestled alongside Starbucks Select almond buttercrunch toffee cookies, white chocolate raspberry cookie, vanilla almond...
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Starbucks on Twitter Powered by Twitter
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Items still on my Christmas wishlist: @UrbanOutfitters, #Target, @Starbucks & iTunes giftcards. Also, black Doc Martens & a new bike. HINT.
@catharinatwice | November 08, 2009 03:36 AM -
People either love or hate EggNog Lattes. I love them. & something about the Starbucks Xmas cup makes it taste better. More noggy, I think?
@AnnaGilbert | November 08, 2009 03:36 AM -
Just saw the beautiful 2010 Starbucks Planner. I already have 4 stickers in my promo card. :-D 13 more to go!
@JuricoAgustin | November 08, 2009 03:35 AM -
I may have just won fifty dollars worth of subway/starbucks via a dance off. I'm awesome
@emilymias | November 08, 2009 03:35 AM -
Is at Cassidy's house now, spending the night, talking about fantiction, and really wants Starbucks.
@ali_gator628 | November 08, 2009 03:35 AM
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Starbucks Leadership
- Howard Schultz
- Chairman
- Co-founder: Maveron
- Howard Schultz
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