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- Founded in 1971 in Seattle, Washington
- Stock name: SBUX
- Chairman: Howard Shultz
- Revenue: 7.786 billion (2006)
- Employees: 172,000 (2007)
- All employees are called "partners"
- Reported a 4th quarter profit loss of 97% in 2008The Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
- Revenue reportedly dropped from $158.5 million to $5.4 million in 2008's 4th quarterThe Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
- In late January of 2009, Starbucks announced that it would be cutting about 6,000 jobs by fall
- Approximately 350 of the 2009 job cuts will reportedly be head office positionsThe Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009)
- On March 3, 2009, Starbucks began selling instant coffee in Chicago and SeattleNPR: Will Starbucks' Via Be An Instant Success? (March 3, 2009)
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Starbucks is the largest coffee chain in the world, with over 15,000 locations worldwide. Starbucks began as a local coffee retailer in Seattle, Washington, but soon expanded to introduce the coffee bar experience to mainstream America. Starbucks owns Seattle's Best Coffee and most Diedrich Coffee locations.
On April 29, 2009, Starbucks posted a 77-percent decline in second-quarter profits and a $25 million plunge in net income. In addition to the 6,000 layoffs and 300 store closings announced in January, the company plans another cutback: it will open only 20 new stores in 2009, which is less than a third the most recent estimate.The Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009) Bloomberg.com: Starbucks Profit Declines as Consumers Spend Less (April 29, 2009)
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Beyond Coffee
As the brand has grown, so has Starbucks' cultural influence. Starbucks' entertainment division distributes music through the Hear Music brand and film through Starbucks Entertainment. 2006's Akeelah And The Bee was the first film released under the Starbucks Entertainment banner. -
Sizes
Starbucks popularized the inventive, if confusing, naming convention "tall, grande, and venti" to replace "small, medium, and large." Starbucks uses the distinctive language to evoke images of Italian coffee bars and to solidify brand identity.Strategic Management: Thompson and Strickland Starbucks Case StudyPerhaps incidentally, Starbucks 20-ounce drink size is called venti, which, in Italian, means twenty.Poynter Online: Tall, Grande, Venti: The Doc Decaffeinates -
Decaf Cutback
On January 28, 2009, after announcing 6,000 planned layoffs, the company announced that—in another attempt to cut costs—it would no longer be brewing decaf coffee every half hour after noon. Decaf would still be available in the afternoon for customers who requested it, although the brewing reportedly takes about four minutes.USA Today: Starbucks cuts back on its decaf (January 28, 2009) -
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Starbucks Questions
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Whats the best metaphor for starbucks? 15 AnswersA metaphor? How about: they paved paradise to put up a cheesy, overpriced independent-business-crushing coffee joint. Starbucks is like what happened to me th... read more -
Are starbucks cards like gift cards that you use in starbucks? 2 AnswersYes. You can purchase cards for just about anywhere, starbucks included. They come as a small card that resembles a credit card, and you can load them with whic... read more
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Whats the best thing to get at starbucks? 6 AnswersHot chocolate. Can't ever go wrong with that! read more
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Featured Mahalo Topics
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On Twitter powered by Twitter
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@Starbucks gooo sbuxx!!
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RT @WomensHealthMag: Delivery: Sampling of new @Starbucks Light beverages! Mocha Lite frap review: Slight Splenda taste, big flavor: http://twitpic.com/123i2m
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Hanging with the girlfriend (better Pat?) gonna hit up some starbucks then going to watch the KU Texas game!
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role de noite: starbucks to have a latte and a burbery muffin
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A woman just walked into Starbucks with a printer. She has since set up shop in the corner.
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