• Starbucks is the largest coffee chain in the world, with over 15,000 locations worldwide. Starbucks began as a local coffee retailer in Seattle, Washington, but soon expanded to introduce the coffee bar experience to mainstream America. Starbucks owns Seattle's Best Coffee and most Diedrich Coffee locations.

  On April 29, 2009, Starbucks posted a 77-percent decline in second-quarter profits and a $25 million plunge in net income. In addition to the 6,000 layoffs and 300 store closings announced in January, the company plans another cutback: it will open only 20 new stores in 2009, which is less than a third the most recent estimate.The Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009) Bloomberg.com: Starbucks Profit Declines as Consumers Spend Less (April 29, 2009)

• Fast Facts

  1. Founded in 1971 in Seattle, Washington
  2. Stock name: SBUX
  3. Chairman: Howard Shultz
  4. Revenue: 7.786 billion (2006)
  5. Employees: 172,000 (2007)
  6. All employees are called "partners"
  7. Reported a 4th quarter profit loss of 97% in 2008The Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
  8. Revenue reportedly dropped from $158.5 million to $5.4 million in 2008's 4th quarterThe Huffington Post: Starbucks 4Q profit drops 97 pct on closure costs (November 10, 2008)
  9. In late January of 2009, Starbucks announced that it would be cutting about 6,000 jobs by fall
  10. Approximately 350 of the 2009 job cuts will reportedly be head office positionsThe Seattle Times: Starbucks will cut 6,000 jobs, close 300 more stores (January 28, 2009)
  11. On March 3, 2009, Starbucks began selling instant coffee in Chicago and SeattleNPR: Will Starbucks' Via Be An Instant Success? (March 3, 2009)

• Beyond Coffee

  As the brand has grown, so has Starbucks' cultural influence. Starbucks' entertainment division distributes music through the Hear Music brand and film through Starbucks Entertainment. 2006's Akeelah And The Bee was the first film released under the Starbucks Entertainment banner.

• Sizes

  Starbucks popularized the inventive, if confusing, naming convention "tall, grande, and venti" to replace "small, medium, and large." Starbucks uses the distinctive language to evoke images of Italian coffee bars and to solidify brand identity.Strategic Management: Thompson and Strickland Starbucks Case StudyPerhaps incidentally, Starbucks 20-ounce drink size is called venti, which, in Italian, means twenty.Poynter Online: Tall, Grande, Venti: The Doc Decaffeinates

• Decaf Cutback

  On January 28, 2009, after announcing 6,000 planned layoffs, the company announced that—in another attempt to cut costs—it would no longer be brewing decaf coffee every half hour after noon. Decaf would still be available in the afternoon for customers who requested it, although the brewing reportedly takes about four minutes.USA Today: Starbucks cuts back on its decaf (January 28, 2009)

• Related Mahalo Pages

  Starbucks Coupons | Starbucks Close 600 Stores | Starbucks News Archive | Coffee | Tea | How to Make a Frappuccino | Espresso Drinks | How to Make Good Coffee | Starbucks Closing | Starbucks Lawsuit | Akeelah And The Bee | Ice Cream | Michael Gates Gill | How Starbucks Saved My Life | Starbucks Tips | Chai Tea | How to Make Chai | William Morris Agency

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