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- First edition: 1964, Babette March on the cover
- Most times on cover: 5 by Elle Macpherson
- Best selling: 1989 with Kathy Ireland on the cover
- A bikini was featured in the first issue, and was responsible for legitimizing it as a mainstream item of clothing
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There are 52 weekly issues of Sports Illustrated that are printed every year, covering a variety of professional and amateur sports. Yet, the single most popular edition every year without question is the swimsuit issue. It is generally printed in mid-February each year, and has featured some of the most beautiful women in the world.
On February 9, 2009, Bar Refaeli was announced as the newest cover girl in a unveiling of the magazine on Late Night with David Letterman.
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From Idea to Icon
In 1964, the editors at the magazine were concerned about the lack of sporting events in the month of February, and were looking for a way to keep the attention span of their predominantly male audience, most of whom were located in the northern half of the United States, thus still in the grip of winter. So they decided to shoot several models wearing bathing suits. The overwhelming response turned it into the most popular issue the magazine produces each year. In 2005, the issue generated $35 million of advertising revenue.No Hi-Jinx with this Issue
Over the years, a myth about the magazine has developed called the Sports Illustrated Cover Jinx. It rationalizes that when any athlete or team appears on the cover, more likely than not said cover subject will struggle the next game(s) because of the appearance. It's a theory that has some validity among sports fans, except where the swimsuit issue is concerned. Just check out this role call of supermodels that dared to grace the cover: Elle Macpherson, Carol Alt, Cheryl Tiegs, Christie Brinkley, Heidi Klum, Kathy Ireland, Rachel Hunter, and Tyra Banks. Also having appeared inside over the years were: Cindy Crawford, Naomi Campbell, Angie Everhart, Stephanie Seymour, and numerous athletes such as Steffi Graf, Anna Kournikova, Amanda Beard, Danica Patrick, and Maria Sharapova. Even pop star Beyonce Knowles appeared in the 2007 edition. Marisa Miller appears on the cover of the 2008 edition.
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On Twitter Powered by Twitter
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Sauipe Swimwear Makes A Splash In 2009 Sports Illustrated Swimsuit Issue - http://tinyurl.com/ycmgplr
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Sauipe Swimwear Makes A Splash In 2009 Sports Illustrated Swimsuit Issue - http://tinyurl.com/ykbbcne
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The Top 10 Sports Illustrated Swimsuit Issue Covers donchavez.com/blog/2008/06/25/the-top-10-si-swimsuit-issue-covers/ [via @donchavez]
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@LoreleiMission Just like Sports Illustrated shoots the swimsuit issue in the winter.
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