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• Founded in 1954, Sports Illustrated is a weekly sports magazine owned by Time Warner. SI has over 3 million subscribers and is read by nearly 20% of all males in the United States.

• Fast Facts

  1. Owned by Time Warner
  2. Founded by renowned publisher Henry Luce
  3. 23 million weekly readers, 18 million of whom are men
  4. Twice winner of National Magazine Award for General Excellence
  5. Michael Jordan is #1 cover athlete, with 49 covers
  6. Yankees are #1 cover team, with 66 covers
  7. Non-athletes featured on covers include Bob Hope, Big Bird and Ice Cube
  8. Current Managing Editor is Terry McDonnell

• Timeline

  • 1954: First issue published August 16
  • 1960: John F. Kennedy appears on cover
  • 1966: First year to turn a profit
  • 1977: Big Bird becomes only non-human SI cover subject
  • 1983: Becomes first full-color American newsweekly
  • 1989: Launch of Sports Illustrated KIDS
  • 1989: Highest selling Swimsuit Issue features cover model Kathy Ireland
  • 1997: Launch of SI.com
  • 1999: Crowns Muhammad Ali "Sportsman of the Century"
  • 2000: Launch of Sports Illustrated Women

• Related Mahalo Pages

  Bryce Harper | Marlina Moreno | Oluchi Onweagba | Jarah Mariano | Julie Henderson | Melissa Haro | Michael Phelps Sports Illustrated | Ray Didinger | Selena Roberts

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