Since his introduction in 1962, generations of fans have enjoyed toys and other collectible merchandise inspired by the Spider-Man comic book character. The majority of these were produced by the company Toy Biz. Hasbro currently holds the franchise license. Spider-Man action figures are the main toy available, but there are also Spider-Man video games, games like Memory, and costumes, bedding and even a Spider-Man themed Mr. Potato Head doll.