Southland, a crime drama debuting in April 2009, was schedule to be one of the NBC shows promoted during Super Bowl XLIII. According to the NFL rules, the host network is only allowed five minutes of promotional time within the game to promote their shows.TV Week: Prepping Super Bowl Promo Punch (January 25, 2009) The ad did not air before or during the game
Show Synopsis
- Set in Los Angeles, California, Southland police is a police drama the revolves around the lives of cops, criminals, victims and their families. John Cooper (Michael Cudlitz) is a seasoned officer assigned to train the rookie Ben Sherman (Benjamin McKenzie). Also part of the squad is Detective Lydia Adams (Regina King), who is the primary caregiver of her mother as well as Detective Russell Clarke (Tom Everett Scott) is an unhappily married man with three children.Official Site: Southland
References
Fast Facts
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Super Bowl XLIII aired
February 1, 2009 at 6 p.m. ET/ 3 p.m. PT
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Network
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Fact:
Game played at Raymond James Stadium in Tampa, Florida
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Each 30 second commercial spot came with an estimated $3 million price tagVariety: Super Bowl Push (January 8, 2009)
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Approximately 100 million viewers are expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
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Southland expected to replace ER on Thursday nights at 10 p.m.THR: Southland Taking Over ER Slot (January 15, 2009)
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John Wells produced both the medical drama, ER and the police drama, SouthlandTHR: Southland Taking Over ER Slot (January 15, 2009)
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Southland stars Michael Cudlitz, Benjamin McKenzie, Regina King, Tom Everett Scott and Michael McGradyOfficial Site: Southland
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With the 2009 ad rates, the five minutes of promotion time translates into approximately $30 million to advertise NBC showsTV Week: Prepping Super Bowl Promo Punch (January 25, 2009)
