Sonic

Categories: Food | Restaurants | Companies | Fast Food
    • Stock symbol: SONC (NASDAQ)
    • Annual revenue (2007): $770.5 million
    • Founder: Troy Smith
    • Year established: 1953
    • Industry: Restaurant
    • Phone: (405) 225-5000
    • Fax: (405) 280-7696
    • HQ: Oklahoma City, OK
    • President: W. Scott McLain
    • Chairman/CEO: Cliff Hudson
    • Staff: 19,357 (2007)
    • 3290 locations
  • Sonic Drive-In is a 1950s-style fast food chain. Originally called "Top Hat Drive-In," the name was changed in part to reflect the restaurant's slogan: "Service With the Speed of Sound."

    On Wednesday June 3rd, Sonic will offer free 10oz Root Beer floats to its customers from 8 p.m to midnight.

  • Key Dates

    1. 1954: Founder Smith sets up an intercom system at his root beer stand and employs "Carhops" to deliver food to customers in their cars
    2. 1956: Second location opens; restaurant still called "Top Hat Drive-In"
    3. 1958: Name changed to Sonic
    4. 1967: Smith's business partner, Charlie Pappe, dies of a heart attack
    5. 1973: Sonic is owned by franchisees
    6. 1977: First Sonic TV ads
    7. 1984: Cliff Hudson becomes CEO
    8. 1991: Sonic goes public
    9. Mid-1990s: Consistent menus introduced to all restaurants
    10. 2005: 3,000th restaurant opens

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