SoBe, also known as the South Beach Beverage Company, was a soft-drink manufacturer founded in 1996 that was independently owned until it was purchased in 2000 by PepsiCo.http://money.cnn.com/2000/10/30/deals/sobe/index.htm It is now a subsidiary of PepsiCo that continues to produce its signature line of beverages.
These drinks feature exotic flavors and ingredients, and employ a cheeky marketing style, which includes unconventional bottling and various phrases on its bottlecaps that parody pop-culture. In addition to beverages, SoBe also produces gum and chocolate products.
Sobe Beginnings
Inspired by the AriZona Beverage Company's success, John Bello and Tom Schwalm founded the South Beach Beverage Company in January 1995, naming the new company after the moniker of Miami Beach Florida's famous South Beach District. Their goal was to produce non carbonated "new age" drinks. They adopted the lizard design from the Art Deco facade of Miami Beach's Abbey Hotel as their logo. Backed with $5 million in capital from a small group of investors, the young beverage company signed on the Stroh Brewery Company of Winston-Salem North Carolina to bottle their drinks. The drinks became known as SoBe after a heavy marketing campaign that gave free samples at conventions and outdoor festivals.http://www.referenceforbusiness.com/history/Sh-St/South-Beach-Beverage-Company-Inc.html#ixzz0ztV6z2mF
Naomi Campbell Drinks Sobe and Dances with Lizards
In this Sobe Lifewater commercial, which premiered during Super Bowl, Naomi Campbell drinks some Sobe Lifewater. A lizard jumps and gets to drink some of her drink. It is pumped up. It then leads a pack of lizards dancing to Michael Jackson's "Thriller." Campbell responds with some pretty good dance moves. And they dance in unison.
SoBe Reviews
BevNET.com: SoBe Lifewater Review
BevNET.com: SoBe Synergy Review
BevNET.com: SoBe Adrenaline Rush Review
BevNET.com: SoBe Essential Energy Review
BevNET.com: SoBe Essentials Review
BevNET.com: Sobe No Fear Review
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