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• This page contains links and embedded videos of all SoBe Lizard Super Bowl ads that are part of the brand's television ad campaign. The naked, dancing lizards first made their Super Bowl debut in 2008 during Super Bowl XLII and returned the following year in "Lizard Lake", which was broadcast in 3D. The dancing squad also features monster characters from the 3D film Monsters vs. Aliens.

• Fast Facts

  1. Current ad airs February 1, 2009
  2. Network: NBC
  3. Event: Super Bowl XLIII
  4. Length: 60 seconds
  5. Aired during the second quarter
  6. Also featured a "making of" video on YouTube
  7. Titles: Thrillerlicious, Lizard Lake
  8. 2008: Danced to "Thriller" by Michael Jackson
  9. Also featured supermodel Naomi Campbell
  10. 2009: Danced to "Swan Lake", instrumental ballet classic
  11. Featured football players Ray Lewis, Justin Tuck and Matt Light
  12. $2.7 million per 30 seconds in 2008
  13. $3.0 million per 30 seconds in 2009

• 2009 Commercial

  Paying $6 million for a one minute slot entitled "Lizard Lake", SoBe once again spotlighted its naked dancing lizard squad but this time in 3D for Super Bowl XLIII. It features a group of football in white leotards dancing, including Ray Lewis, Justin Tuck and Matt Light, to the popular ballet number "Swan Lake". Then, as the lizards swallow drops of the energetic Life Water, the dance number turns into a rock themed dance-off between the players and lizards.

• 2008 Commercial

  Often referred to as "Thrillerlicious", SoBe premiered its first Super Bowl commercial at the end of the second quarters of Super Bowl XLII. At an estimated cost of over $5 million, it featured the SoBe lizards, which came from the company's logo and general ad campaign though they were now animated to the degree of coordinated dancing. Naomi Campbell and the lizards performed the infamous dance moves to Michael Jackson's Thriller.

  
  

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