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- Current ad airs February 1, 2009
- Network: NBC
- Event: Super Bowl XLIII
- Length: 60 seconds
- Aired during the second quarter
- Also featured a "making of" video on YouTube
- Titles: Thrillerlicious, Lizard Lake
- 2008: Danced to "Thriller" by Michael Jackson
- Also featured supermodel Naomi Campbell
- 2009: Danced to "Swan Lake", instrumental ballet classic
- Featured football players Ray Lewis, Justin Tuck and Matt Light
- $2.7 million per 30 seconds in 2008
- $3.0 million per 30 seconds in 2009
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This page contains links and embedded videos of all SoBe Lizard Super Bowl ads that are part of the brand's television ad campaign. The naked, dancing lizards first made their Super Bowl debut in 2008 during Super Bowl XLII and returned the following year in "Lizard Lake", which was broadcast in 3D. The dancing squad also features monster characters from the 3D film Monsters vs. Aliens.
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2009 Commercial
Paying $6 million for a one minute slot entitled "Lizard Lake", SoBe once again spotlighted its naked dancing lizard squad but this time in 3D for Super Bowl XLIII. It features a group of football in white leotards dancing, including Ray Lewis, Justin Tuck and Matt Light, to the popular ballet number "Swan Lake". Then, as the lizards swallow drops of the energetic Life Water, the dance number turns into a rock themed dance-off between the players and lizards. -
2008 Commercial
Often referred to as "Thrillerlicious", SoBe premiered its first Super Bowl commercial at the end of the second quarters of Super Bowl XLII. At an estimated cost of over $5 million, it featured the SoBe lizards, which came from the company's logo and general ad campaign though they were now animated to the degree of coordinated dancing. Naomi Campbell and the lizards performed the infamous dance moves to Michael Jackson's Thriller. -
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Sobe Lizard Lake Super Bowl Ad Questions
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What is the best advertising tactic youve seen for the 2009 Super Bowl Ads?? 2 AnswersLots of debate at our party over this one. One couple liked Dorito's ad where the the guy got hit by the bus after crunching chips to manipulate things. Said it... read more
Have you seen the new 2009 Sobe Super Bowl Ad?? Thoughts? 2 AnswersI think it's very clever. The lizards are adorable and the ballet dancing football players are pretty funny too. read more
Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more
view more questions...
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Naked Lizards 2008 Super Bowl Ad
- YouTube: Naked Lizard: Super Bowl Sneak Peek (Time: 1:17)
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