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- Subsidiary of PepsiCo
- Stock symbol: PEP (NYSE)
- Annual revenue (2005): $300 million
- Founders: John Bello and Tom Schwalm
- Year established: 1996
- Industry: Beverages
- Phone: 1-800-588-0548
- HQ: Norwalk, Connecticut
- First Product: SoBe Black Tea 3G
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SoBe, also known as the South Beach Beverage Company, was a soft-drink manufacturer founded in 1996 that was independently owned until it was purchased in 2000 by PepsiCo. It is now a subsidiary of PepsiCo that continues to produce its signature line of beverages. These drinks feature exotic flavors and ingredients, and employ a cheeky marketing style, which includes unconventional bottling and various phrases on its bottlecaps that parody pop-culture. In addition to beverages, SoBe also produces gum and chocolate products.
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Key Dates
- 1996:
- -South Beach Beverage Company is incorporated in Norwalk, Connecticut
- -Releases its first beverage, SoBe Black Tea 3G
- October, 2000: 90% interest purchased for $370 million by PepsiCo
- 1996:
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SoBe Information and News
- Official Site: SoBe Beverages Universe
- Official Site: SoBe Adrenaline Rush
- Official Site: SoBe Life Water
- Official Site: SoBe Lean
- Official Site: SoBe Essential Energy
- Wikipedia: South Beach Beverage Company
- BeveragesDirect: SoBe
- Topix.net: SoBe
- Google Blog Search: SoBe
- Thrillicious: 2008 Sobe Life Water Super Bowl Ad
- Uploaded by thrillicious
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Sobe Questions
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Have you seen the new 2009 Sobe Super Bowl Ad?? Thoughts? 2 AnswersI think it's very clever. The lizards are adorable and the ballet dancing football players are pretty funny too. read more
Does anyone know how its possible that SoBe Lifewater has 0 calories, but 16 g of carbs? 1 AnswerBodybuilders seem like a good source for this one.. Seems the carbohydrates come from erythritol, a mostly indigestible chemical which is reported at face value... read more
Does anyone know how its possible that Sobe Lifewater has 0 calories, but 16 g of carbs? Its like the Seinfeld episode on fro-yo. 1 AnswerThe ingredients listed have some theoretic carb value, but the actual calorie count is under 5, so it does not even have to be listed. In other words, though it... read more
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SoBe Reviews
- BevNET.com: SoBe Lifewater Review
- BevNET.com: SoBe Synergy Review
- BevNET.com: SoBe Adrenaline Rush Review
- BevNET.com: SoBe Essential Energy Review
- BevNET.com: SoBe Essentials Review
- BevNET.com: Sobe No Fear Review
- Sobe is currently a stub, a brief collection of the best links for this story. The page will be updated as we find more information.
- Help Mahalo complete this search! Let us know if you've found additional quality links about Sobe on Google, Del.icio.us, Digg or elsewhere, and we can expand this result.
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Sobe Comments on Backtype Powered by Backtype
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My 18th birthday is coming up, how should I celebrate?
Go to Salt Lake City, Utah, bring a friend who is 21. Buy a bunch of poligmy porter, get wasted. Then go to the non-nude 18+ stripclub called American Bush. Watch strippers, drink a Sobe. Then leave get stoned and go to Lagoon, the theme park. Party on!!!!CaptainTaylorCortez | http://www.reddit.com/ Original | Permalink (November 24, 2009 04:34 AM) -
Opereta
«Há meses que o preço do ouro sobe.Está tudo dito sobre a fase da vida monetária e financeira que atravessamos.É a falência de muitas ilusões sobre o sistema monetário, e a confissão forçada de que não há moeda de reserva internacional credível quando o [...]Eduardo F. | http://blasfemias.net/ Original | Permalink (November 24, 2009 12:17 AM) -
It's not a small world, after all
IM OUTTA THIS SHYT! i got food and wine on the way, with a south beach beauty. OUT! Posted by: Slledge | November 23, 2009 at 11:21 PM I bet he's hairy as hell (the SoBe beauty)YML (Heat Fan Only For 3 Quarters) | http://blogs.sun-sentinel.com/sports_basketball_heat/ Original | Permalink (November 24, 2009 12:00 AM) -
Querem um post sobre o Benfica (não sei porquê)
O Benfica agora virou Bolsa de Valores?,o gráfico tanto sobe e depois uma descida a pique… Não sei,mas toda esta volatilidade não é lá um bom presságio. Claro que a concretizar-se fico deveras satisfeitoTijó | http://bitaites.org/ Original | Permalink (November 23, 2009 10:21 PM) -
Inter voltou. Flamengo desperdiçou. Palmeiras sobreviveu. São Paulo continua líder.
Birner, Difícil arriscar qualquer prognóstico diante de tanto sobe e desce na ponta da tabela. O SP vai ter que jogar MUUUUIIIIITA BOLA se quiser ganhar do Goiás em Goiânia. Vários fatores contribuem pra isso, senão vejamos: 1) Lembra da quizumba no ano [...]FABIOTRICOLOR - LIMEIRA/SP | http://blogdobirner.net/ Original | Permalink (November 23, 2009 06:15 PM)
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My 18th birthday is coming up, how should I celebrate?
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On Twitter Powered by Twitter
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"“I love you like a bonfire loves fuel injected Sobe bottles.”" - Shea Williams http://tumblr.com/xth481tot
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Just bought more #SOBE's can I get my endorsement now.
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wow...both sobe and amber huh? what a charming guy i am.
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dying of thirst lol i need my sobe
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@disordernews jaja demas, sobe todo cuando es por cultura y sin plata no hay cultura y asi noma poh jaja
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