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• A chewy fruit candy, Skittles were introduced in the United States in the mid-1970s. Though they started as just a standard assortment of fruit flavors, Skittles have expanded to over a dozen different varieties in separate packaging.

  In February of 2009, the company experimented with its online presence started integrating its online presence with other popular social media services. Initially, items on the Skittles homepage would like to Facebook or Wikipedia, and later the entire Skittles.com page redirected to a Twitter search for the term "skittles."Mashable: Skittles Site Receives an Extreme Social Makeover (March 2, 2009)

• Fast Facts

  1. Manufactured by Mars Inc.
  2. American Skittles are not Kosher or Vegetarian
  3. Original Colors: Yellow, Purple, Green, Orange, Red
  4. Original Flavors: Lemon, Grape, Lime, Orange, Strawberry
  5. Other varieties include Chocolate Skittles, Tropical Skittles and Wild Berry Skittles

• Advertising Style

  Since the early 21st century, Skittles has aired a series of surreal commercials, with the slogan "Taste The Rainbow" prominently featured. Among these advertisements are a man at a job interview eating Skittles with his long beard, a man who trades Skittles for a singing rabbit and an unfortunate bookstore employee who can't touch anything without it turning into the candy.

• Ingredients and Nutrition

  The flavor of skittles comes primarily from high fructose corn syrup. Artificial flavors and colors are added, as well as gelatin to give the candy its chewy consistency. The gelatin prevents the product from being considered kosher by Jewish standards or halal by Islamic standards.

• Related Mahalo Pages

  Candy | Chocolate | Candy Bars | Lollipops | Breath Mints | Cookies | Cake | Gum | Mentos

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