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- Founded in 1877Financial Times: Silver Cross to wheel out range in US (February 22, 2009)
- Founder: William WeedsSilver Cross UK: Our Story
- Weeds invented the first baby carriage that featured suspension and a retractable topSilver Cross UK: Our Story
- Company named for the street on which Weeds invented the first Silver Cross carriageFinancial Times: Silver Cross to wheel out range in US (February 22, 2009)
- Chairman: Alan Halsall
- Halsall purchased the company for just over $700,000 in 2002 when the company went into receivershipFinancial Times: Silver Cross to wheel out range in US (February 22, 2009)
- 2008 sales: Approximately $2.8 millionFinancial Times: Silver Cross to wheel out range in US (February 22, 2009)
- In addition to Lopez and Anthony, Madonna and Sean Combs have also reportedly used Silver Cross strollersFinancial Times: Silver Cross to wheel out range in US (February 22, 2009)
- Signed a deal with Babies R Us to sell their "Fizz" stroller in U.S. stores in early 2009Financial Times: Silver Cross to wheel out range in US (February 22, 2009)
- Halsall reported that Silver Cross plans to expand into the toy market in the Fall of 2009Financial Times: Silver Cross to wheel out range in US (February 22, 2009)
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British-based company Silver Cross Ltd. manufactures baby strollers, car seats and related accessories. In February of 2009, Jennifer Lopez and her husband Marc Anthony filed a lawsuit against Silver Cross for the unauthorized use of a picture of the couple pushing their twins in a Silver Cross stroller.New York Daily News: Jennifer Lopez, Marc Anthony suing Silver Cross Ltd.... (February 26, 2009)
Lopez-Anthony Lawsuit
The lawsuit, filed in late February of 2009, alleges that Silver Cross "intentionally deceived the public into believing that Lopez and Anthony endorse and sponsor (its) products." The lawsuit alleges that Silver Cross used a photograph of Lopez and her family that was originally published in People magazine in print and web ads promoting its products. The photograph has since been removed from the company's website. The lawsuit seeks a permanent injunction against any future use of the family's likeness, $5 million in damages and any profits the company earned as a result of the photograph's use.New York Daily News: Jennifer Lopez, Marc Anthony suing Silver Cross Ltd.... (February 26, 2009) Daily Breeze: JLo, husband suing baby carriage firm (February 26, 2009)-
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Silver Cross Ltd Questions
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