At the 2008 TechCrunch50 conference, Shryk introduced their web-based software, which acts as an online banking platform and educational system. Aimed at users between the ages of five and twenty-four, the service allows users to create mock budgets, manage existing and potential income and promotes financial literacy in the next generation.TechCrunch50: Shyrk Company Profile TechCrunch: TechCrunch50 Session 1: Youth and Culture (September 8, 2008)
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"While banks and credit unions have been providing simplistic online resources to customers, iThryv enables them to provide a robust, customizable home banking experience for family’s to manage transactions and learn about many aspects of managing money."'—Co-founder Gary NelsonTechCrunch50: ...Improve America's Financial Future (September 10, 2008) (64 kB PDF File)