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- Born: July 10, 1960
- Graduated from Tufts University with a degree in computer science and philosophy
- Author of the worlds most popular marketing blog
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Seth Godin is a bestselling author, entrepreneur, blogger, and marketing guru. He is well known for his use of "permission marketing". Goden founded Yoyodyne which was acquired by Yahoo in 1998. After the acquisition Godin become Vice-President of Permission Marketing at Yahoo. In late 2005 he founded Squido, a service that allows users to easily create their own online articles. Godin lives in Westchester County, New York with his wife Helen.
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Seth Godin News
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Publishing as a business model. Seriously, Seth Godin?
Seth Godin is a smart guy. He got his MBA at Stanford and named one of his first companies Yoyodyne in a nod to Pynchon. His 10 marketing books have made ... (November 16, 2009)Los Angeles Times -
Required Reading: Nov. 30
This is from a new post by the Oracle (aka business writer Seth Godin, whose blog is a collection of near-koans about, like, customers and the internet and ... (November 30, 2009)Eye Weekly -
Sethgodin: How to lose an argument online
Have an argument. Once you start an argument, not a discussion, you've already lost. Think about it: have you ever changed your mind because someone online ... (November 24, 2009)ADOI magazine -
Better to be Sexy than Worthy.
In so doing, I've come across an idea (first from Seth Godin, but repeated elsewhere also) that products need to be remarkable as a first step to success ... (November 27, 2009)Gamasutra
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Seth Godin on Amazon
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The Dip - $12.95
The old saying is wrong winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, unti...Amazon
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) - $12.95
The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and l...Amazon
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Unleashing the Ideavirus - $14.00
The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful market...Amazon
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Free Prize Inside: How to Make a Purple Cow - $8.95
How to find the “soft innovation” that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too...Amazon
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Tribes: We Need You to Lead Us - $19.95
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religio...Amazon
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Seth Godin Questions
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Which Seth Godin books should I read? In what order? 2 AnswersI would suggest to read The Dip first because it´s about focus and finding out where to put your main effort. Tribes is more about leadership, the purple cow is... read more -
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Does anyone know a good book marketing except The purple cow of Seth Godin? 1 AnswerThe best kept secret of marketing is "Guerrilla P.R.: How You Can Wage an Effective Publicity Campaign...Without Going Broke" read more -
Ok, so Ive already read The Dip from Seth Godin. What should be my next Godin title? 1 AnswerI would recommend Tribes: We Need You to Lead Us; it's a very good book. read more
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Seth Godin Professional Profile
- Current Project:
- Founder, Squidoo
- Past Projects:
- Author, Purple Cow
- Author, Small is the New Big
- Author, Permission Marketing
- Author, All Marketers are Liars
- Author, Unleashing the Ideavirus
- Author, The Big Moo
- Author, The Big Red Fez
- Author, Free Prize Inside
- Founder & CEO, Yoyodyne
- Blog: Seth's Blog
- Current Project:




