• SEO, or Search Engine Optimization, is a way of planning web pages out in advance to best make use of search engine algorithms. It utilizes certain keywords, and positions them in the page to get better positioning in the Search Engine Results Pages, or SERPS

    This page deals with different aspects of Search Engine Optimization.

    If you have a question about SEO, please ask in the space provided.

  • Why Search Engine Optimization is Necessary

    With new websites and pages being indexed by the search engines every day, it is easy for a site to get lost in the shuffle. While it would be nice to think the cream would rise to the top and only the best sites would show up for a given search, this is not the case. Larger, established sites, and sites using underhanded techniques often push otherwise relevant pages down in the results to the point where, at times, they are not even found.

    Enter SEO. With a few well placed keywords and related keyword phrases, you can let the search engines know that your web page is a great source of information on any given subject. Knowing what to do, and in some cases what not to do can make all the difference.

  • Tips

    • Generally speaking, if you optimize your pages for Google they will also work well in the other search engines
    • Use "families" of keywords, instead of repeating the same keyword over and over
    • Do not use the same keyword or keyword phrase many times... actual number is dependent on the length of your page
    • Use keywords in the text used to link back to your page

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