Scientific American is a monthly science and technology magazine that has been in print continuously since 1845. The magazine was once targeted the scientific community, but is now geared more towards the general public. Consequently, it features a variety of complex topics but explains them in an easily-accessible writing style. Scientific American was also an early adopter of internet publishing, and launched its website in 1996.
Changing Gears
Scientific American used to be a formal publication for members of the scientific community. But the magazine now reports for the general public, explaining scientific developments in an easily understood way. Some have criticized the shift in writing style for watering down the scientific integrity of the magazine.Blog Post: The Demise of Scientific American (April 14, 2007)