Rolling Stone magazine is a biweekly publication that covers music, politics and popular culture. It was founded in 1967 by Jann Wenner (still the magazine's owner, editor and publisher) and Ralph J. Gleason.
Making "the cover of the Rolling Stone" is a landmark achievement for music artists, even after the popular larger tabloid format was abandoned for the smaller and more cost-effective glossy format in 2008. Each issue reaches close to 1.5 million people.Rolling Stone Magazine: Rolling Stone Media Kit (December 31, 2007)
History
Jann Wenner and Ralph J. Gleason founded Rolling Stone in 1967 as a publication devoted to the music and culture of Rock and Roll. The first cover featured Beatles member John Lennon. Rolling Stone began covering politics in 1970 when gonzo journalist Hunter S. Thompson arrived at the magazine. Prominent photographer Annie Leibovitz began her career at Rolling Stone at around the same time, and she has continued taking photos for the magazine ever since. Wenner moved the magazine's offices from San Francisco to New York City in 1972.
In the face of competition from magazines like FHM and Maxim, Wenner hired FHM editor Ed Needham to run Rolling Stone in 2002. The magazine began offering stories that were shorter and sexier, and it soon faced criticism for its superficial content.USA Today: Literary Rolling Stone sells out to male titillation (2002) One year later, Needham was fired and Wenner resumed his role as editor. Rolling Stone returned to its previous in-depth style and content, including political articles about the Iraq War and the 2004 presidential election.