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- Founded in 1905
- Home base: Geneva, Switzerland
- CEO: Patrick Heiniger
- Largest luxury watch brand
- In 2007, BusinessWeek magazine ranked Rolex number 71 of 100 top global brands
- Invented the first waterproof watch
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Cultural Impact
Due to the high value of its watches, Rolex has been a mainstay in popular culture. The dial on some Rolex watches is named after actor Paul Newman due to the fact that he would wear the watch on a regular basis. The James Bond character has also been known to sport the watch in various Bond films. Rolex watches have been referenced in countless rap songs due to the fact that many mainstream rappers wear them not only as a fashion statement, but as a symbol of status and wealth. Rolex watches are so popular that they have become one of the most counterfeited watch brands in the world.-
Rolex Questions
where to buy discount rolex watches? 2 AnswersIf you live in Beverly Hills or the greater Los Angeles Area, then I suggest you visit Philippe's Watches where they discount all rolex watches for men and ladi... read more
What are the most expensive production watches on the market today? (i.e. not a bunch of diamonds thrown on a Rolex). 2 AnswersTop 10 Most Expensive Watches in 2009 1. Patek Philippe Sky Moon Tourbillon Ref. 5002 P Price: $1.49 million (1,06 million EUR) 2. Vacheron Constantin Tour de l... read more
Will high end watches drop in price this year from the slow economy (Cartier, Rolex, Phillipe Patek etc..)? 2 AnswersThere will always be a market for luxury goods, that there will be no need to lower the price tag on them. Instead, luxury retailers will offer up enticing inc... read more
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