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• The Reuters/Zogby poll is a presidential tracking poll in which the news service Reuters commissions Zogby International to conduct a phone survey of likely voters. Zogby's polls are often the most controversial of the major polls, as they often report results at variance with those reported by other organizations.US News and World Report: The Man Behind the Numbers (February 8, 2004)

• Fast Facts

  1. Reuters commissioned Zogby to conduct polls
  2. Zogby International run by John Zogby
  3. Zogby's polls often employ controversial methodologiesUS News and World Report: The Man Behind the Numbers (February 8, 2004)
  4. Zogby calls only listed phone numbersUS News and World Report: The Man Behind the Numbers (February 8, 2004)
  5. Zogby polls call all day, not just in the eveningUS News and World Report: The Man Behind the Numbers (February 8, 2004)
  6. Zogby's polls call same phone number several timesUS News and World Report: The Man Behind the Numbers (February 8, 2004)

• Zogby Methodology

  Zogby's polls have often been criticized for their unorthodox methodology and aberrant results. Zogby calls only listed numbers, calls the same number several times if the respondent cannot be reached, and calls that number throughout the day.US News and World Report: The Man Behind the Numbers (February 8, 2004)

• Related Pages on Mahalo

  Reuters | Gallup Poll

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