Reebok says it's EasyTone athletic shoes can help women get fit by tightening and toning the muscles of the legs and the rear end as the wearer walks in them. The Reebok EasyTone shoes are trainer shoes that Reebok claims work to tone the calf, hamstring and glutes. Reebok says its special "balance pods" in the shoe force the body to adjust to imbalances and thus work harder while walking.http://www.reebok.com/US/#/womens?view=easyTone
Reebok has aggressively marketed their Easytone shoes, using "sexy" ads designed to inspire women to purchase the shoes and improve their bodies. In May of 2010, supermodel Helena Christensen appeared nude in an ad for Easytone. The 41-year-old Chistensen said in an interview that the Easytone shoes "are comfortable to walk in, it almost feels like you are walking on sand, but by the end of the day you can feel it in your legs almost like you have done a workout."http://www.vogue.co.uk/news/daily/100430-helena-christensen-naked-for-reebok.aspx
This page provides information about Reebok Easytone shoes, along with links to places where they can be purchased.
Reebok EasyTone Shoes History
The Reebok EasyTone athletic shoe was introduced in 2009. In July of 2009, the shoe was released worldwide. Reebok provides detailed information about the technology behind the shoe on its official website.http://www.reebok.com/US/#/womens?view=easyTone http://www.popsci.com/entertainment-amp-gaming/article/2009-07/reeboks-new-easytone-sneaker-keeps-women-fit-through-air-movement-technology-honed-days The shoes are designed to create slight instability for the wearer - this may force muscles to work a bit harder with every step and possibly lead to a more toned lower body area.
Just for Walking?
On its website, Reebok recommends that its EasyTone Shoes only be used for activities like walking - not for other types of sports. The reason? It's possible that the balance of the shoes (or lack thereof) could result in injuries.http://personalmoneystore.com/moneyblog/2009/11/12/reebok-easytone-shoes-pros-cons/
Reebok EasyTone Shoes Commerical
This Reebok commercial for EasyTone touts the shoes supposed ability to tone and shape women's legs and posterior. Reebok claims the EasyTone shoe can increase a woman's workout "with every step."
Reebok Easytone Shoes
This clip is a promotional video for Reebok's Easytone shoes. The clip shows the shoe itself in great detail, explaining its ergodynamics that are designed to make muscles work just a bit harder as you walk - without making you feel like you are working out. Some reviews say the shoes make it seem like you are walking in loose sand.
References
Fast Facts
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Introduced in
2009
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Developed by
Reebok
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Price range
Between $100 and $125
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Common uses
Walking and exercise; everyday wear
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Fact:
EasyTone shoes are currently only available for women
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Fact:
Available in a variety of colors and styles, including Inspire, Rush and Go Outside
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Fact:
Also available as flip flops; flip flops cost around $60
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Fact:
Can be purchased online from major shoe retailers and in stores
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Fact:
Reebok provides a store locator on its official website to help customers find stores selling EasyTone shoes
