In 1894, entrepreneur William H. Danforth founded “Purina Mills,” also known as Purina. Since then, it has grown to be the largest producer and distributor of animal nutrition in the United States.http://www.purinamills.com/OurHeritage.aspx
Renamed the Ralston Purina Company in 1902, the corporation paved the way for many everyday products from dog litter to the Energizer Bunny to Purina pet foods. It is the world's largest producer of pet food for cats and dogs.
Purina’s Research
Purina’s research facility is located in Gray Summit, Missouri. It is known as the LongView Animal Nutrition Center. At the facility, there is a full-time staff of animal nutritionists, veterinarians and general managers. As a team, they have a strong sense of responsibility for the health, growth and development of the animals for which they create their products. They maintain a firm commitment to ongoing research.http://www.purinamills.com/OurHeritage.aspx
About the Company
It is important for a company to have an identifiable “look,” and Purina chose the red and white checkerboard logo. This is called “branding.” Purina Mills employs about 2,500 people from all walks of life and all areas of the United States, all of whom work toward a common goal - creating customer satisfaction. "A true American spirit permeates the company, which has built itself on our country's rich heritage," says Purina's spokesperson. "Aspire nobly, adventure daringly and serve humbly" was the company credo established by William H. Danforth.http://www.purinamills.com/OurHeritage.aspx
Additional Animals for which Purina Makes Products
- CATTLE
- DAIRY
- DEER/ELK
- FISH/AQUATICS
- GAME BIRD
- GAME FISH
- GOAT
- HORSE
- LABDIET
- MAZURI
- POULTRY
- RABBIT
- SHOW CHOW
- SWINE
- TESTDIET
- WILD BIRD
Ralston Purina Timeline
In 1894, Robinson-Danforth Commission Company was founded in St. Louis. In 1898, William H. Danforth assumed a leadership position and entered the cereal business with the endorsement of "Dr. Ralston." In 1902, Ralston adopted the famous Checkerboard logo. The name of the Company was changed to Ralston Purina Company to reflect more accurately the business where "Purity is Paramount The company produced such familiar products as Wheat Chex® and Rice Chex®. After decades of rapid growth and acquisitions, the Ralston Purina Company merged with Nestlé subsidiary. Nestlé Purina PetCare Company was created.http://www.purina.com/company/History.aspx
Meow Mix Commercial
You may or may not remember the Meow Mix commercial from Purina. It was popular and engaging. The tune was put to lyrics, and it made remembering the ingredients of the cat kibble easy. Meow Mix comes in Original Flavor with turkey, salmon, chicken, oceanfish flavors. There is also Seafood Middles, a combination of mackerel, tuna and crunchy centers with seafood flavor.