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Public relations focuses on creating a positive image of a client, for example a company, a public figure or an organization. This can be done by communicating with journalists, answering questions and writing press releases, newsletters or marketing material. Public relations is often abbreviated PR and a person working in PR can have a variety of titles, including PR associate, publicist, press secretary, information officer or communications manager.
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Fast Facts
- Public relations is a rapidly growing area, with employment predicted to increase faster than in any other career over the next year
- According to the Bureau of Labor Statistics, the number of employees in PR grew 55% between 1990 and 2008
- Ivy Ledbetter Lee, whose clients included the Rockefeller Family and the Pennsylvania Railroad, was a pioneer in PR
- PR firms are adapting their practices to a changing media climate: According to a 2007 survey, 84% are using blogs to promote their clients and 60% are using podcasts
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PR Background
Public Relations has existed long before the term was coined. Leaders in ancient civilizations, including the Roman Empire, had writers produce material to improve their public image, especially during wars. In the United States, PR expanded rapidly during the period of Industrial Revolution in the end of the 19th Century as many new businesses were created. Another period of growth was World War I, when the government used the Committee of Public Information to create a positive image of United States' involvement in the war. -
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Managed Since: 06/08/2009
Views: 73
Money Earned: M$0.00
Page revenue is subject to change as we obtain data from our partners
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The Mahalo Top 7
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Wikipedia: Public Relations Entry
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PRSA.org: Public Relations Society of America
prsa.org -
Princeton Review: A Career in PR Overview
princetonreview.com -
PRWatch.org: Center for Media Democracy: PR Watchdog
prwatch.org -
SourceWatch: List of Public Relations Firms
sourcewatch.org -
Canadian Public Relations Society
The Canadian Public Relations Society, Inc.cprs.ca -
International Association of Business Communicators
The International Association of Business Communicators (IABC) is a global network of communication professionals committed to improving organizational effectiveness through strategic communication.iabc.com
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Wikipedia: Public Relations Entry
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Public Relations on Twitter Powered by Twitter
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Matt Lamoureux commented on Automotive Social Marketing's group 'Public Relations Best Practices': Matt La.. http://bit.ly/tppDh #ADM
@AutoSocial | November 09, 2009 05:04 PM -
RT @catbreckwoldtPR: Interesting blog on X-Factor and it's amazing public relations machine!! http://tinyurl.com/yduxgox
@jenmason84 | November 09, 2009 05:03 PM -
Five Dead Public Relations Tactics. The title says it all. Davina Brewer from PRSA meeting. http://ow.ly/AlZ0 #trust
@CharlesHGreen | November 09, 2009 04:55 PM -
Kari Peniche and sex rehabilitation! - Los Angeles Public Relations News http://bit.ly/4zNKoI
@hottesttrends | November 09, 2009 04:54 PM -
RT @prsa Gold Anvil: Public Relations Veteran Michael Herman Awarded PRSA’s Highest Honor #PRSA09 http://ow.ly/AKVn
@PoweRGirl85 | November 09, 2009 04:51 PM
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Public Relations on Amazon | View All
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Strategic Planning for Public Relations - $55.00
This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith...
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Most Common Mistakes in Public Relations - $24.95
by Dean Rotbart 10 Most Common Mistakes in Public Relations <P>A Series for small business owners. <P>Includes: 1 DVD
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Practice of Public Relations, The (10th Edition) - $122.67
Long admired as the “practitioners” Public Relations text, Seitel's The Practice of Public Relations continues its tradition as the most visual, up-to-date and straightforward principles text available. For the aspiring student of pu...
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Public Relations in Schools (4th Edition) - $117.33
With chapter contributions by leading expertsPublic Relations in Schools, 4/e, provides a comprehensive view of how community relations affect organizational behavior and the effective management of districts and schools. With a focus on co...
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Questions and Answers About Public Relations | View All | Ask a Question
View All Public Relations Questions (1912) | Ask a QuestionHow to select a public relations firm? (2 Answers)From my own mistakes in selecting a PR firm, I can tell you that you should take precautions before signing any sort of deal with one. If they are asking ... read morehow many public libraries in Bangladesh? (1 Answer)I personally do not live there but I was able to do some research and from what I have found there are only about 9 Public libraries. http://upload.wikimedia.org/wikipedia/commons/thumb/7/7d/Public_Library.JPG/180px-Public_Library.JPG http://en.wikipedia.org/wiki/List_of_libraries_in_Bangladesh read moreWho is Nicholas Cage related to? (2 Answers)I believe he is related to francis ford coppola but changed his last name to cage in order to prove that he could make it on his own merit without ... read more
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