Priceline aired an ad during Halftime of Super Bowl XLIII on February 1, 2009. The ad featured Priceline pitchman William Shatner helping a man to convince his wife that they could go on a vacation in tough economic times if they used Priceline.
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References
Fast Facts
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Aied
February 1, 2009
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Network
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Length
30 second
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Fact:
Included "Priceline Negotiator" jingle
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Fact:
Aired during halftime of Superbowl XLIII
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Fact:
Shatner feeds lines to man in commercial using a small two-way communication device
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Fact:
Device causes man in commercial to speak, like Shatner, with pregnant pauses
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Fact:
Shatner has appeared in many Priceline commercials as the "Priceline Negotiator"
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Fact:
Ad created by firm Butler, Shine, Stern and Partners
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