Priceline Superbowl Ad

    • Aied: February 1, 2009
    • Network: NBC
    • Length: 30 second
    • Included "Priceline Negotiator" jingle
    • Aired during halftime of Superbowl XLIII
    • Shatner feeds lines to man in commercial using a small two-way communication device
    • Device causes man in commercial to speak, like Shatner, with pregnant pauses
    • Shatner has appeared in many Priceline commercials as the "Priceline Negotiator"
    • Ad created by firm Butler, Shine, Stern and Partners
    • {{: Item:SuperBowlAds}}
    • {{item: SuperBowlRelateds}}
  • Priceline aired an ad during Halftime of Super Bowl XLIII on February 1, 2009. The ad featured Priceline pitchman William Shatner helping a man to convince his wife that they could go on a vacation in tough economic times if they used Priceline.

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