American swimmer Michael Phelps won eight gold medals at the 2008 Summer Olympics. Phelps' remarkable accomplishments at the Beijing Games could lead to very lucrative endorsement deals with a variety of advertising sponsors. Reports say Phelps could be in line for endorsement deals of up to $50 million a year.CNN.com: Endorsements pure gold for Phelps
Quotes
"Phelps will reap the biggest financial reward from water since Jaws."— Howard Freeman, president of Promo 1 marketing companyDaily News: After 8 gold medals in Beijing, huge sponsor deals likely...
"If he's handled properly over the next four years, he should generate in excess of $40 million."—Marc Ganis, president of Sportscorp Ltd.Daily News: After 8 gold medals in Beijing, huge sponsor deals likely...