PETA Veggie Love Ad

  • PETA's Vegie Love Ad features scantily clad models enjoying their veggies around a hot tub. The commercial was pulled from airing during the Super Bowl by NBC due to the appearance that the women are having sex with vegetables.Official Site: 'Veggie Love': PETA's Banned Super Bowl Ad
  • NBC's Response

    Victoria Morgan, the Vice President of Advertising Standards over at NBC Universal responded to PETA via email regarding the ad. According to the email, the advertisement depicted a "level of sexuality exceeding our standards."Peta.org: NBC Response Below are the itemized issues that NBC listed as needing to be changed before the ad could air during the Super Bowl time slot:

    1. Licking pumpkin
    2. Touching breast while eating broccoli
    3. Pumpkin from behind between legs
    4. Screwing herself with broccoli
    5. Asparagus on her lap as if ... to be inserted into vagina
    6. Licking eggplant
    7. Rubbing asparagus on breast
  • PETA's Response

    "OK, I'll admit, it's not The Jonas Brothers eating apple pie, but it sure does drive home the fact that vegetarians make better lovers. And I'm pretty sure that most Super Bowl fans would find the ad a lot more appealing than the impotence and other not-so-sexy effects that a steady stream of chicken wings and burgers can have on their love lives." - Amy ElizabethThe PETA Files: NBC's Sexually-Explicit Super Bowl ad rejection (January 27, 2009)

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