• PERSONALRIA is a company that offers an alternative to mutual funds as the primary investment choice for retail investors. Their platform involves Registered Investment Advisers (RIAs) and retails investors. A user can find an investment adviser that suits their personal investment style and needs. PersonalRIA presented on day two of the TechCrunch50 conference on September 9, 2008, and has not yet launched.TechCrunch50 Conference 2008: Presenting Company: Personalria

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