For the creation of its 2011 Super Bowl commercials, Pepsi joined with Doritos for a "Crash The Superbowl Contest." This contest allows amateurs to submit commercials that can be voted on. The three ads with the most votes will be featured during Super Bowl XLV. A 2011 ad submission titled "Feed The Flock" was pulled out of the competition due to its controversial nature. The commercial featured a parody of the Eucharist, with a priest presenting Doritos and PepsiMAX to parishioners instead of bread and wine.http://content.usatoday.com/communities/Religion/post/2011/01/super-bowl-doritos-ad-catholic-offensive/1 The top five finalists in the contest will each receive $25,000, plus the chance to go on for more prizes as the top advertisement.http://www.crashthesuperbowl.com/official_rules.html
In the past, Pepsi has aired spots during Super Bowl events, spending $142 million over 10 years.http://sports.espn.go.com/nfl/news/story?id=4751415 Pepsi took a break from advertising during 2010 for Super Bowl XLIV.http://sports.espn.go.com/nfl/news/story?id=4751415 The 2011 price tag for Super Bowl ad spots is between $2.8 million and $3 million per 30-second spot.http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3i685a5fab231b85c0c63a6ec6e918182b?pn=2
2011 Pepsi Ad Possibilities
The three 2011 Pepsi ad spots will be chosen from five possible ads.http://www.crashthesuperbowl.com/ One of the finalists entitled "First Date" features a guy and a girl and the different things that are running through their minds on their first date.http://www.crashthesuperbowl.com/ Another titled "Love Hurts" features a man on a diet, hiding snack foods from his wife.http://www.crashthesuperbowl.com/ In "Torpedo Cooler," a cooler shoots Pepsi cans out at the press of a button.http://www.crashthesuperbowl.com/ In "Elevator Girl," a guy gets a break with a girl after several embarrassing elevator episodes by giving her a PepsiMAX.http://www.crashthesuperbowl.com/ Another finalist has women seated around a table trying PepsiMax. All express their opinions on the claim of zero calories by saying, "psstt."http://www.crashthesuperbowl.com/
2011 Crash The Super Bowl Contest Finalist
A man and a woman sit down to their first date in this 2011 "Crash The Super Bowl Contest" finalist. The woman is asking all sorts of questions in her mind that one might ask about someone. The man has only one thing on his mind until a Pepsi is placed between them.
2009 Pepsi Super Bowl Ad
The "I'm Good" ad for Pepsi Max, aired during the first quarter of the 2009 Super Bowl, features several men exclaiming "I'm good" after experiencing a painful injury, such as being hit by a golf club. The ad ends with the statement "Pepsi Max, the first diet cola for men."
Pepsi "What is Love?" Ad
In a 2008 advertisement for Diet Pepsi Max, various celebrities, such as Troy Aikman, LL Cool J and others, and workers are seen nodding off at a selection of events and in different situations. In one scene, an auto mechanic dozes off while lifting a car on a hydraulic jack, crashing it into the ceiling. After drinking the Diet Pepsi Max, all are revived and begin to dance to the song "What is Love?"
Pepsi Bob's House Ad
In a piece titled Bob's House, the PepsiCo program Enable is used to create a Super Bowl commercial using sign language. Two men drive down a dark residential street looking for Bob's house. They begin to argue using sign language after they realize they are not sure which house is Bob's. The driver honks the horn, causing the neighbors to turn their lights on and revealing one still-dark home, that of Bob.
Pepsi iTunes Ad
A Super Bowl advertisement created in a collaboration between Pepsi and iTunes announces a program to give away 100 million free song downloads. Following scenes of teenagers and children with the words "incriminated," "accused," "charged" and "busted," one teen girl announces that despite being prosecuted for downloading music free from the Internet, she will continue to download free music using a code found underneath her Pepsi cap.
Pepsi Bears Ad
Bears are seen breaking into a cabin in a snowy mountain range and searching through the cabin. After they fail to find any Pepsi in the cabin, one bear heads to a local convenience store to purchase Pepsi using the clothing, a check and the identification of a bearded man. After fleeing the store with the beverage, a voice-over announcer states that "nothing goes better with leftovers than ice-cold Pepsi."
References
Fast Facts
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Number of ads
Three
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Length
30 seconds each
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Creators
Amatuer submissions in "Crash The Super Bowl Contest" with Doritos
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Cost
Between $2.8 million and $3 million per 30-second spot
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Finalist
"First Date"
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Finalist
"Love Hurts"
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Finalist
"Torpedo Cooler"
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Finalist
"Elevator Girl"
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Finalist
"Zero Calories?-psshh"
