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- Has typically made star studded Super Bowl ads
- Previous pitchmen include: Britney Spears, Jackie Chan, and Beyonce
- Decision on which spots will be shown was influenced by internet buzzBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
- Cost: $3,000,000 per 30 secondsGuardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)
- Most Pepsi 2009 ads will be in the first half of the game *Daily Comet: Who Needs the Game? Watch the Ads (January 27, 2009)
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Pepsi has prepared several spots that may be aired during Super Bowl XLIII on February 1, 2009. This page contains links and video to the those ads, as well as to past Pepsi marketing campaigns.
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Refresh Anthem
Pepsi's "Refresh Anthem" ad, which will air during the first quarter of 2009 Super Bowl on February 1, features a mash-up of singers Will.i.am and Bob Dylan performing Dylan's '"Forever Young."USAToday: The Roster of Super Bowl Ads (January 30, 2009) Guardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)I'm Good
The "I'm Good" ad for Pepsi Max, which will air during the first quarter of the game, features several men exclaiming "I'm good" after experiencing a painful injury, such as being hit by a golf club.USAToday: The Roster of Super Bowl Ads (January 30, 2009)Atlanta Journal Constitution: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009) The ad ends with the statement "Pepsi Max, the first diet cola —for men."YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)I'm Good Chimp
Pepsi will air an encore "I'm Good" ad in the fourth quarter. In this spot, which is only 15 seconds, a man has a "confrontation" with a chimp at a zoo, after which he utters the "I'm good" mantra.USAToday: The Roster of Super Bowl Ads (January 30, 2009)My Generation
The Pepsi "My Generation" ad is a visual montage of the past century set to The Who's "My Generation." As the years roll by, the Pepsi container evolves as well, from the original 10 ounce bottle, to a can with the current logo. The spot ends with text displayed on the screen, reading "Every generation refreshes the world...now its your turn.YouTube Video: Pepsi - My Generation Spot (Time: 1:01) This ad has been running for several weeks, and is not scheduled to be aired during the Super Bowl.USAToday: The Roster of Super Bowl Ads (January 30, 2009)Pepsi McGruber
McGruber, a parody of MacGyver that originated on Saturday Night Live, was the final Pepsi commercial for Super Bowl XVIII. In the commercial, McGruber tries to diffuse a bomb, but has also accepted a lucrative sponsorship from Pepsi. Trapped in the hold of a ship along with Richard Dean Anderson, McGruber utterly fails to diffuse the bomb and legally changes his name to PepSuber.-
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Pepsi Super Bowl Ad Questions
Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more
Which of the five finalist Doritos Super Bowl Ads do you like the best? 2 AnswersI'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. Bu... read more
What is your favorite Super Bowl Commercial so far? 3 AnswersI really liked the Doritos Power of the Crunch commercial. The cheesiness of it (no pun intended) cracked me up, and I also like the fact that it was consumer-m... read more -
Pepsi McGruber
- Hulu.com: Pepsi McGruber Ad
- Hulu.com: McGruber #1
- Hulu.com: McGruber #3
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