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- The only ad for Pepsi-Cola during the Super Bowl in 2009; ads featuring Pepsi Max will also airUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
- Part of Pepsi's "Refresh the World" campaignThe Hype Magazine: Pepsi...Howard University Present 'Refresh the World'... (Jan. 17, 2009)
- Pepsi used Internet buzz to determine which ad to airBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
- Length: 60 secondsUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
- Airs: First quarterUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
- Cost: $3,000,000 per 30 secondsGuardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)
- Music may be sold on iTunesGuardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)
- Tagline: Every generation refreshes the worldBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
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Pepsi's "Refresh Anthem" ad, which was shown during the 2009 Super Bowl on February 1, features a mash-up of singers Will.i.am and Bob Dylan performing Dylan's "Forever Young".Guardian: Bob Dylan to Appear with Will.I.am in Pepsi Ad...(Jan. 30, 2009)
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Synopsis
The spot features a mash-up of Dylan and Will.i.am performing Dylan's 1974 song "Forever Young". According to the company the ad contains a "visual collage of iconic images celebrating generations past and present...and (tap) into the wave of optimism sweeping across America."Guardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)Bob Dylan
Bob Dylan is a singer, songwriter, poet and musician whose career has spanned more than five decades and has included forays into music, movies, literature, theater and art. From his early days as a folk hero and traveling troubadour to his embracing of electric instruments, his introduction of folk music, blues and country to rock and roll changed each genre forever.Will.ia.am
Will.i.am is a hip-hop producer and a founding member of the Black Eyed Peas. As a producer, Will.i.am has worked with some of the biggest acts in music. He produced tracks for the Pussycat Dolls, John Legend, Fergie, The Game, Ciara, Nicole Scherzinger, Justin Timberlake, Usher, Lil Wayne and many more.-
Pepsi Refresh Anthem Super Bowl Ad
- YouTube Video: Pepsi: Refresh Anthem (Bob Dylan & Will.I.Am) (Time: 1:02)
Pepsi Refresh Anthem Super Bowl Ad Questions
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