Pepsi's "My Generation" ad began showing several weeks before the 2009 Super Bowl. It is not scheduled to be shown during the game on February 1.USAToday: The Roster of Super Bowl Ads (January 30, 2009)YouTube Video: Pepsi - My Generation Spot (Time: 1:01)

The Pepsi "My Generation" ad is a visual montage of the past century set to The Who's "My Generation." As the years roll by, the Pepsi container evolves as well, from the original 10 ounce bottle, to a can with the current logo. The spot ends with text displayed on the screen, reading "Every generation refreshes the world...now its your turn.YouTube Video: Pepsi - My Generation Spot (Time: 1:01)

" In the clever new commercial, Pete Townshend's angry '60s hit is transformed from a turn-of-the century piano number into a 1920s dinner party tune, to a song from the end of World War Two in the 1940s and a rock 'n' roll track from the 1950s, before Roger Daltrey starts belting out the original to accompany footage of a streaker at a 1960s hippie demonstration. The tune then changes again to match a 1970s disco scene, the birth of hip-hop in the 1980s and the collapse of the Berlin Wall in Germany in the 1990s. "Contact Music: Pepsi Takes...My Generation Through the 20th Century (Jan. 20, 2009)

"...I know I should be extremely cynical about the new Pepsi commercial that’s been running on the hour for the past couple of days. They’ve gone and appropriated a classic rock anthem of rebellion! They’ve swiped a blistering statement of youthful identity and put it in service of a soft drink! Yeah, yeah…I mean, the Who sold out years ago, eh? All I can say is that the Pepsi ad, which marries the Who’s song to a quick-moving series of 20th-century generational/liberational celebratory motifs cleverly strung together, captures the visceral excitement of the current cultural moment:"Night Lights Classic Jazz: The Pepsi “My Generation” Ad (January 20, 2009)

• YouTube Video: Pepsi - My Generation Spot (Time: 1:01)