Pepsi's "I'm Good" ad was shown during the first quarter of 2009 Super Bowl on February 1, featured Pepsi Max, a no-calorie soft drink.USAToday: The Roster of Super Bowl Ads (January 30, 2009)AJC: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009)

The "I'm Good" ads for Pepsi Max feature several men exclaiming "I'm good" after experiencing a painful injury, such as being hit by a golf club.Atlanta Journal Constitution: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009) The ad ends with the statement "Pepsi Max, the first diet cola—for men."YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)

1. Hit by lumber in workshopYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
2. Struck by golf clubYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
3. Bowling ball dropped on headYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
4. Run into bridge while standing up in limousineYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
5. Knocked off ladder by electrical accidentYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)

Pepsi is one of the world's most popular soft drinks, first concocted in the 1890s by Caleb Bradham. The drink achieved widespread popularity during the Great Depression in a 10-ounce bottle. Each bottle cost a nickel at the time.

• YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)