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- One of two ads that aired for Pepsi Max during the Super BowlBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
- Second ad was a 15-second "I'm Good" spot with a chimpUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
- Second spot aired in the fourth quarterUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
- Decision on which spots to air was influenced by Internet buzzBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
- Length: 30 secondsYouTube Video: Pepsi Max - I'm Good (Time: 0:33)
- Cost: $3,000,000 per 30 secondsGuardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)
- Agency: TBWA\Chiat\Day, Los AngelesGreat Advertising, Clever Ads: Pepsi Max "I'm Good" SuperBowl Commercial (January 29, 2009)
- Has been compared to the Budweiser "Dude" ad
- Tagline: Men can take anything except the taste of diet cola...until nowYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
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Pepsi's "I'm Good" ad was shown during the first quarter of 2009 Super Bowl on February 1, featured Pepsi Max, a no-calorie soft drink.USAToday: The Roster of Super Bowl Ads (January 30, 2009)AJC: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009)
Synopsis
The "I'm Good" ads for Pepsi Max feature several men exclaiming "I'm good" after experiencing a painful injury, such as being hit by a golf club.Atlanta Journal Constitution: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009) The ad ends with the statement "Pepsi Max, the first diet cola—for men."YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)Accidents Shown in the Ad
- Hit by lumber in workshopYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
- Struck by golf clubYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
- Bowling ball dropped on headYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
- Run into bridge while standing up in limousineYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
- Knocked off ladder by electrical accidentYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
Pepsi
Pepsi is one of the world's most popular soft drinks, first concocted in the 1890s by Caleb Bradham. The drink achieved widespread popularity during the Great Depression in a 10-ounce bottle. Each bottle cost a nickel at the time.
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Pepsi I'm Good Super Bowl Ad
- YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)
Pepsi I'm Good Super Bowl Ad Questions
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