-->

• Pepsi's second "I'm Good" ad, featuring a chimp, was shown during the fourth quarter of 2009 Super Bowl on February 1. The "I'm Good" spots advertised Pepsi Max, a no-calorie soft drink.USAToday: The Roster of Super Bowl Ads (January 30, 2009)

• Fast Facts

  1. One of 2 ads aired for Pepsi Max during the Super BowlBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
  2. First ad wa a 30 second "I'm Good" airing in the first quarterUSAToday: The Roster of Super Bowl Ads (January 30, 2009)
  3. Decision on which ads to run was influenced by internet buzzBrand Week: Pepsi Tries Super Bowl Spot Selection 2.0 (January 27, 2009)
  4. Cost: $3,000,000 per 30 secondsGuardian: Bob Dylan to Appear with Will.I.am in Pepsi Advertisement (January 30, 2009)
  5. Agency: TBWA\Chiat\Day, Los AngelesGreat Advertising, Clever Ads: Pepsi Max "I'm Good" SuperBowl Commercial (January 29, 2009)
  6. Has been compared to the Budweiser "Dude" ad
  7. Tagline: Men can take anything except the taste of diet cola...until nowYouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)

• I'm Good Chimp

  In this spot, which is only 15 seconds, a man has a painful encounter with a chimp at a zoo, after which he utters the "I'm good" mantra which was introduced in the first quarter "I'm Good" ad.USAToday: The Roster of Super Bowl Ads (January 30, 2009)

• First Quarter "I'm Good" Ad

  The "I'm Good" ads for Pepsi Max feature several men exclaiming "I'm good" after experiencing a painful injury, such as being hit by a golf club.Atlanta Journal Constitution: Coke, Pepsi Super Bowl Ad Rivalry Heats Up (January 27, 2009) The ad ends with the statement "Pepsi Max, the first diet cola —for men."YouTube Video: Pepsi Max - I'm Good - Super Bowl 2009 Spot (Time: 0:33)

• Pepsi

  Pepsi is one of the world's most popular soft drinks, first concocted in the 1890s by Caleb Bradham. The drink achieved widespread popularity during the Great Depression in a 10-ounce bottle. Each bottle cost a nickel at the time.

  
  

Categories

• View History
• Discuss on the Message Board
• Embed this Page
• Share this page