Pay Per Click Advertising

    • Pay Per Click (PPC) is a form of Internet advertising in which advertisers only pay if a user clicks on an ad. Ads may be graphic or text-based.
    • Ads are typically related to content, such as the ads located in the sidebar of a blog, or keyword, such as the ads shown on search engines. Search engines such as Google or Yahoo! provide pay per click ads based on keyword queries, and display the links in a "sponsored results" section. Advertisers bid on relevant keywords; more popular words and phrases are more expensive, while more specialized or obscure words can cost much less.

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