Old Navy

A subsidiary of Gap, Inc., Old Navy sells clothing and accessories for men, women and children. Old Navy targets its products to consumers who are both fashion and price conscious. Since the first store debuted in Northern California in 1994, over 1,000 Old Navy department stores have opened in the United States, Canada, and Puerto Rico. In 2000, Old Navy launched OldNavy.com. Old Navy is known for its kitchy advertisements, which frequently feature celebrities.

On March 17, 2010, Old Navy announced that it plans to make some major changes to its stores during the 2010 year. The reason for these changes apparently stems from the company's loss of profits during the last year. With the planned changes, the company hopes to regain losses sustained in the recent past.http://www.ajc.com/business/old-navy-stores-go-378109.html

Here are some examples of the changes that Old Navy plans on implementing to its stores:

1. A new "racetrack" layout
   • The new design of the main walkway within the store is said to help aid shoppers in saving time.
2. A play area for kids
3. Dressing rooms relocated to the center of each store
4. A wall with lower-priced items
   • This wall, called the "fundamentals" wall, will feature new and inexpensive items that people might like to purchase

1. 1994: Old Navy opened its first stores in Colma, San Leandro and Pittsburg
2. 1999: Old Navy opens stores in Puerto Rico
3. 2000: Old Navy online store launched

Old Navy advertising campaigns have featured celebrities such as Molly Sims, Morgan Fairchild, Joan Collins, Fran Drescher, Vanessa Anne Hudgens, Kristin Chenoweth, The Village People, Tim Armbruster, Lil' Kim, Isabel Sanford and Sherman Hemsley.

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• Forbes: The Gap, Inc. At A Glance

• Seeking Alpha: Gap Inc. (GPS) Stock

• MarketWatch: Gap investors encouraged by results; give shares a lift (2007)

• AOL Money & Finance: GPS: Gap Inc. Quote, News & Summary

• Google Finance: GPS: The Gap Inc.

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