NYC Gross Matchbooks

- Images include rotting gums, ravaged lungs, and large tumorsNYC.gov: .. Health Department Gives Smokers a Reality Check (September 22, 2008)
- Matchbooks are distributed free at 132 New York City cigarette retailersNYC.gov: With New Matchbooks, Health Department Gives Smokers a Reality Check (September 22, 2008)

The New York City Health Department released a set of matchbooks on September 22, 2008, emblazoned with pictures illustrating the harmful effects of smoking tobacco in graphic detail. Each matchbook also carries the slogan "Cigarettes Are Eating You Alive."NYC.gov: ...Gives Smokers a Reality Check (September 22, 2008)
Quotes

"We are putting these images where New Yorkers buy cigarettes, just before they light up, in the hope they'll think twice about the decision to continue smoking."--Thomas R. Frieden, Commissioner of New York City's Department of Health and Human HygieneThe New York Times: Latest Smoking Ad Shows Decayed Gums (September 22, 2008)

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NYC Gross Matchbooks Questions
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