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An Indian man of 26 is suing Unilever for £26,000 because seven years of Lynx (or Axe, as it is named in India) usage has not resulted in getting a girl.
The man, Vaibhav Bedi, claims he is suffering from "depression and psychological damage" because of the lack of any Lynx effect.
- Lynx ads are well known for their ad showing scarcely clothed women, chasing men after using the product. According to Bedi: “But Bedi says in his court petition: "The company cheated me because in its advertisements, it says women will be attracted to you if you use Axe.”
- Court officials are now ordering laboratory tests on Bedi’s half-used Lynx products. However, Unilever might be in a tight spot as "There is no data to substantiate the supposition that unattractive and unintelligent men don't attract women.” According to Ram Jethmalani, a well known Indian compensation litigator. http://www.ananova.com/news/story/sm_3542183.htmlhttp://www.telegraaf.nl/buitenland/5201763/__Unilever_aangeklaagd_om_Axe-effect__.html
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No-Lynx Effect Blogs
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Axe Effect – No Lynx Effect
I was expecting axe to wind up on youtube as one of the top 10 banned commercials. It's just disgusting. And it hits a tender cord with me, being a woman. I simply hate Axe commercials. And the No Lynx Effect is merely an ode grueso... (November 18, 2009)ravakhichdi.blogspot.com -
Indian man sues lynx for "no lynx effect"
Vaibhav Bedi, 26, is seeking £26000 from parent company Unilever for the "depression and psychological damage" caused by the lack of any Lynx effect. Court officials in New Delhi have agreed to order forensic laboratory tests on doze... (November 07, 2009)theasianplace.net -
Get the Skinny from Skinny » The Lynx Effect
I fell into the claws of the Lynx via my gym. No, I wasn't offered it by a male member in the shower room - it is simply provided free to all who frequent MindBody Studio. Because it was free I thought “What the hell?”. ... (November 03, 2009)skinny.co.nz -
The LYNX Effect - Accrington Web
That she will set her body guard on you if the effect has no effect. If the body guard has no effect then in effect the Lynx effect has no effect at all. All comments above are nothing to do with here and therefo...accringtonweb.com
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But on the spending side, apart from £5bn "efficiency savings", there is much less clarity about where the axe will fall – we can expect to hear more on ... (December 05, 2009)guardian.co.uk -
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The statement said with immediate effect a taskforce would be activated to begin the process of planning compulsory redundancies and fleet reductions. ... (December 04, 2009)Fly | Global Music Culture (blog)
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On Twitter Powered by Twitter
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@pristyles reducing a girl to tears, so that's the Lynx Effect.
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@PoleMonkey86 lynx effect??? Lol
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I think I have the lynx effect... Loads of hot women in there underwear walked past http://yfrog.com/1elz4sj
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A friend of mine bought some body spray and was promptly mauled by a bobcat. Another tragic victim of the Lynx Effect.
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