On April 7, 2008, Nike introduced its newest basketball shoe called the Hyperdunk. The shoe will be made available for sale to the public in July of 2008, and the retail price is $110. On February 24, 2010 Nike released a special edition of the Hyperdunk known as the Kobe Bryant Aston Martin Hyperdunks to remember the viral video of Kobe Bryant jumping over an Aston Martin in a video. Nike only made 500 of these shoes and has put a $700 price tag on them.
Fast Facts:
- Manufacturer: Nike
- Release Date: July 2008
- Price: $110
- Endorsed by Kobe Bryant
- Weight: 13 ounces
Learning to Flywire
Bryant will lead the marketing of the shoe as he will wear them while representing Team USA in the 2008 Olympics in China. According to Nike, the shoe will include a new technological advancement called Flywire, which will reduce the weight of the shoe while adding strength to support the foot and ankle areas. The shoe will also be designed with a Lunarlite foam, which will make the shoe feel lighter in weight and more responsive in terms of cushioning than standard shoes. Bryant has already worn a pair of the shoes in a regular season game in April of 2008 against the Los Angeles Clippers in his team's purple and gold colors. For the Olympics, he is expected to sport a pair feature the red, white, and blue national color scheme.
Nike Hyperdunk News and Blogs
Nike Press Release: Nike Launches the Hyperdunk (April 7, 2008)
Topix.net: Nike Hyperdunk
Google News: Nike Hyperdunk
Kix and the City: Nike Hyperdunk Part II: Full Details (April 8, 2008)
Sneaker Freaker: New Releases: Nike Hyperdunk
ChicagoTribune.com: Nike Hyperdunk to be showcased by Kobe Bryant (April 9, 2008)
MyAirShoes.com: Nike Hyperdunk
Google Blog Search: Nike Hyperdunk
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