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Nickelodeon's "The Big Green Help" is a television and internet campaign that teaches children (specifically viewers of Nickelodeon) how to care for the environment. While the initiative kicked off on Earth Day, Nickelodeon launched a brand new gaming website on December 14, 2008. Nick also partners with non-profit organizations as the Boys and Girls Club of America, the Girl Scouts, the LeBron James Foundation and the National Wildlife Federation to further the message.PR Newswire: The Big Green Help
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Fast Facts
- Goes live: December 14, 2008
- Network: Nickelodeon
- Shows involved: Dora the Explorer, SpongeBob SquarePants, Back at the Barnyard and Avatar: The Last Airbender
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Quotes
"With about three quarters of the U.S. kid population actively gaming online, we think our Global Challenge game is a great way to connect them to the pro-social issues they care about, like the environment."—Marva Smalls, Executive VP of Public AffairsAnimation Insider: Nickelodeon's Big Green Help... (December 11,2 008)"Nickelodeon is a great network for children of all ages and I'm happy my Foundation is partnering with them."‐Basketball player LeBron JamesPR Newswire: The Big Green Help
"By taking part in The Big Green Help girls across the country can take action to make the world a better place while having lots of fun."—Noma Barquet, Executive VP of Girl ScoutsPR Newswire: The Big Green Help
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Nickelodeon: The Big Green Help
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Nickelodeon: The Big Green Help
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