Sprint, a major cell phone provider, purchased a thirty-second spot that aired during the second quarter of Super Bowl XLIII. It served as a promotion for Nextel Direct Connect and showed what life would be like if roadies "ran the world".
2009 Commercial
The thirty second commercial that ran during the second quarter of Super Bowl XLIII asked the question, "What if roadies ran the world?". It depicted men in cutoff sleeves using their Nextel Direct Connect phones to run an airport. From the ticket counter to luggage handling, the process is streamlined. Finally the pilots, both roadies, yell "Let's rock!" before liftoff with fireworks lighting up the runway.
Nextel Super Bowl Ad
YouTube Video: Nextel "Roadies" Super Bowl Ad (Time: 0:30)
References
Fast Facts
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Fact:
Aired February 1, 2009
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Network
NBC
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Event
Super Bowl XLIII
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Fact:
Aired during second quarter
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Length
30 seconds
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Fact:
Promotion for Nextel
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Fact:
Asks "What if roadies ran the world?"
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Fact:
$3 million per 30 seconds
