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• Sprint, a major cell phone provider, purchased a thirty-second spot that aired during the second quarter of Super Bowl XLIII. It served as a promotion for Nextel Direct Connect and showed what life would be like if roadies "ran the world".

• Fast Facts

  1. Aired February 1, 2009
  2. Network: NBC
  3. Event: Super Bowl XLIII
  4. Aired during second quarter
  5. Length: 30 seconds
  6. Promotion for Nextel
  7. Asks "What if roadies ran the world?"
  8. $3 million per 30 seconds

• 2009 Commercial

  The thirty second commercial that ran during the second quarter of Super Bowl XLIII asked the question, "What if roadies ran the world?". It depicted men in cutoff sleeves using their Nextel Direct Connect phones to run an airport. From the ticket counter to luggage handling, the process is streamlined. Finally the pilots, both roadies, yell "Let's rock!" before liftoff with fireworks lighting up the runway.

  
  

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