New Wave Nigel

Categories: Toys | Fast Food | Lawsuits | Music | Entertainment
  • New Wave Nigel is a plastic toy figurine distributed with McDonald's Happy Meals in 2008 as part of an American Idol-themed promotion. The figurine sports an "energy dome," a hat made famous by the 1970s and 1980s band, Devo. Devo's Gerald Casale has claimed the energy dome is trademarked, and claims the band is suing McDonald's.Stuff.co.nz: McDonald's Sued over Happy Meal Toy (June 13, 2008)
  • Devo is...

  • New Wave Nigel's Devo-ness

    Casale claims that not only is the "energy dome" trademarked, but that when a button is pressed on the side of the figurine, it plays a "Devo-esque" song. Casale points out that Devo's is "doubly offended" because the band's message is severely at odds with the mass-marketing campaigns of American Idol and McDonald's.Stuff.co.nz: McDonald's Sued over Happy Meal Toy (June 13, 2008)
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